Built by CISOs who lived the problem.
For twenty years the industry sold organizations the wrong solution to one of cybersecurity's most critical problems - and our founder ran those tools himself, reported the reassuring charts to the board, and privately knew none of it was working.
OutThink exists to end security awareness as we know it - and replace it with Human Risk Management: measurable, autonomous, humane. Founded in 2019 by CISOs; engineering HRM one capability at a time since.
It started as a frustration, not a business plan
Flavius Plesu had been obsessing over the secure behavior problem since 2013, when he wrote his MSc thesis on human factors in cybersecurity. As a CISO he deployed or tested every tool the market offered - and watched none of them change behavior. OutThink was born from knowing the job needed to be done differently, and having nothing that could do it.
2013
MSc thesis on human factors in cybersecurity
CISO years
Deployed or tested every tool the market offered - none changed behavior
2019
OutThink founded to do the job differently
Today
100+ enterprise deployments
Research first, code second
We spent years in applied psychology, behavioral science and learning theory before writing a line of code - and we've kept the discipline: PhDs researching social engineering at leading universities, and Professor Angela Sasse (FREng) as Chief Scientific Advisor. The product is opinionated because the science is.

Where we are now
100+ enterprise deployments. 10 billion behavioral data points. Across banking, manufacturing, mining, education and critical infrastructure - and our vision for HRM that names, honestly, what the industry got wrong and what replacing it requires.
100+
enterprise deployments
10B
behavioral data points
Across
